Fashion Show Photography in 2021

A year on from the London Fashion Week Mens shows before Covid-19 was really reported when we were enjoying the shows and socialising in the show spaces, clubs and bars talking of what is on the fashion horizon, we didn’t know what else was on the horizon.

The world obviously looks very different now along with what we consider “normal”. For me I can just hope that maybe by the Autumn I can get back into Fashion Show photography and fashion photography in general. For everyone else working in the industry I wish them well and hope that 2021 will look a lot better than 2020 did.

Happy New Year and Stay safe

Tom Edwards
London, January 2021

Photo above taken during the 8on8 GQ China show at London Fashion Week Mens AW20, January 2020

2020 Photography

Looking back at the year it started with London Fashion Week Mens at the beginning of January.

At that time life as we knew it was still normal, talk in the lounges at the British Fashion Council Show space in Shoreditch was looking ahead to the London Fashion Week shows in February. As well as how the next Menswear Fashion Week might look with its new concept and a post Brexit world for London Fashion. Little did we know then how the year might pan out…..

By the time the photo above was taken at the beginning of February, discussion about how Corona Virus was sweeping across Asia was the main topic.

Then by London Fashion Week in mid February Asian designers preparing to show in London had cancelled but it was relatively normal fashion week. Then the following week shows in Milan were being cancelled / re-designed for the Corona Virus.

4 weeks later here in the UK we went into full Lockdown

From a personal photography point of view it has been a year of reflecting on past photoshoots and events, looking at new processing techniques and able to take some photos over the summer.

Looking ahead to 2021 there is optimism with a vaccine on the horizon and how future fashion weeks might look outside of an online world.

From my point of view i’m simply wishing everyone I know in the Industry all the very best for 2021 and stay safe

Tom Edwards
London, November 2020

Photo above from winter fashion shoot with model Emilija Sniezkaite (Instagram @esniezkaite) taken on February 1st 2020

Back @ The Shows: London Fashion Week Spring / Summer 19

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After my introduction to Fashion Show Photography thanks to Fashion Scout AW18 I was lucky enough to have a another photographer’s pass to London Fashion Scout SS19 in September.

Building upon my experiences of shows, I came back with my Fujifilm Xpro2 and their 50-140mm stabilised lens.

Understanding the photos I wanted to capture, from texture to atmosphere and portrait and commercial style full length I attended 14 shows over the 4 day event. I also decided that I would do minimum post processing in order to make sure I knew the settings of the camera were exactly as I wanted. The above picture was my favorite portrait photograph from Fashion Scout SS19 taken at the Simon Mo show on Sunday 16th September of model Michaela Kravarikova.

For more photos of these and other fashion across Spring / Summer 19 and Autumn Winter 18 please check out Portraits about town and Fashion Shows

With thanks to www.fashionscout.co.uk

More on Fashion

Kristel Kuslapuu @ London Fashion Scout AW18

Since attending Fashion Scout Autumn Winter 2018 Shows as part of London Fashion Week in February. I have been developing my fashion photography with bloggers and designers in London. As well as low light street portraits and city scapes to capture different atmospheres.

View more of my latest photos in Fashion Shows as well as Portraits about town and London at night: Low light street photos

Tom Edwards

London, April 2018

Above: Model Ella Walker wears designer Kristel Kuslapuu at their Autumn Winter 2018 Fashion Presentation at Fashion Scout.

Show style: Fashion Show Photography

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I photographed 15 runway shows over 4 days at Fashion Scout  during London Fashion Week Autumn Winter 18.

Have a look at my runway photography here: Fashion Shows and updates to Portraits about town and Studio Portraits of the shows at Fashion Scout, BFC Show Space and outside Burberry’s AW18 show

www.fashionscout.co.uk

Above: Nicol Apollonio Models Soe Jakarta’s AW18 collection at Fashion Scout 19.2.2018

 

Tom Edwards

London, February 2018

 

Made in London: Fashion and Portrait Photography

Living in London and having the opportunity to be influenced and improve my photography at world class events such as London Fashion Week, as well as meet the many stylish and creative people that attend means that my photography is made in London!

For more of my recent photography from London Fashion Week Mens: Autumn Winter 2018 see Studio Portraits and Portraits about town

Tom Edwards

London, January 2018

Above: Grey Fox Blog wears Ralph Lauren Polo Scarf, Woven in the Bone Suit, Turnbull and Asser shirt and silk tie

www.greyfoxblog.com

Seeing the light

chivas_regal_20171003_22-9965Recently I was invited to an event hosted by Chivas Regal UK at The Blend on the Bethnal Green Road in London. I attended the event as a guest but took my Fuji X100T camera along and took some photos of the event, without using a flash, using the available light.

Working with the only available light (mainly lit from the bar) and without the need of having to document the event. I was able to experiment with the light and dark capturing the ambience.

To view these photos and other event photos please check out Events

Tom Edwards

London, October 2017

Chivas Regal